Emma from Marketing Hat came to for a refreshed website design. Emma is a freelance marketing consultant, and although she is pretty handy with WordPress she just couldn’t get her site looking how she wanted. She wanted her new site to give her a platform from which to relaunch her blog providing practical marketing advice for small business. She also wanted her site to be able to showcase her client work and in general give her a more contemporary and sleek web presence.
Wearing the website design hat
Emma’s business is called ‘Marketing Hat’ because we all tend to wear too many hats when running a small business. She knows that to be successful you need to concentrate on your one specialist hat and let others wear the rest. So while Emma is Marketing Hat, I was wearing the Web Design Hat. I approached the project looking for a design that would reduce some of the clutter and distractions allowing her content and ideas to come across more clearly. After presenting Emma with a few different looks we settled on one that combined bold typography, clean presentation and simple navigation. Take a look for yourself at marketinghat.co.uk