A complete design package for a new business
I specialise in providing graphic design and branding services for people starting a new business venture, and so I was happy to design a logo, website and business stationery for Vale QMS, a new quality management consultancy based in Evesham. Quality management is all about ensuring businesses meet the requirements of their customers, and in doing so adhere to processes and standards, all the while identifying risks and opportunities.
A quality logo
I developed two different logo concepts for Vale QMS, and working closely with Lucy I refined and produced the final logo based around the green V that doubles as a quality tick. Green was the obvious choice given the name of the business and the connotations of green being success and growth. The tick is surrounded by a bold blue circle that emphasises ongoing process flows and ties together then ‘Vale’ theme.
A clean and clear website
The brief for the website was to produce a bright, clean and modern overall design, while also providing a blogging and content management system (CMS). I build all my sites on the Genesis framework, which runs on WordPress and ensures fast site speed, top-notch SEO options and flexibility for the client. The site is optimised for mobile which ensures accessibility and usability across platforms.
Flyers and business cards
Although having a web presence is a crucial part of setting up a successful new business, face-to-face networking is still of massive importance. Given Vale QMS operating in the B2B (business to business) realm, Lucy also wanted some business cards and flyers that she could distribute to contacts in her network.