I’ve worked with Will and Guy at Plymouth Performance Gym before, so I was happy to be asked to provide them with layout design for a product for their personal training clients. The Nutrition Matrix is designed as a sequential nutrition overhaul that works to establish healthy eating habits without any calorie counting or drastic measures. The brief was to create an attractive, clear and clean layout that would allow the Matrix to be used and understood by the gym’s body composition clients. The Nutrition Matrix uses a traffic light system, so the red, orange and green colours were integrated throughout the design. The final document is suitable for both print and digital use.
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