Logo design for new climbing club based in Birmingham
West Midlands Paraclimbing Club (WMPC) was recently formed to provide people living with various physical and mental issues in the Birmingham area with an opportunity to enjoy the benefits of climbing in a supportive and friendly environment. I was approached by the club founders to create a positive, striking and memorable logo design to underpin a strong visual identity.
The final logomark incorporates the WM of West Midlands into a minimal mountain motif, while also hinting at upward movement and energy. The colour palette of yellow and black was adopted both because it is bold and powerful, but also because it echoes that used by the West Midlands local authority flag. This helps provide the final logo and brand material with immediate local recognition.