Alphabet Logo from Counter-Print publications is a bright and bold slice of inspiration that also serves as a useful reference point.
Someone already did it
We’ve all been there: after getting a brief from a client over the creation of a logo you go away and work on some concepts, coming up with some nice marks that fit what the client is looking for. Only then when idly browsing Pinterest or Dribbble do you realise that your ever-so-distinctive K with it’s unique curved forms has been done before. Alphabet Logo from Counter–Print books should go some way to helping prevent such mishaps. The book collects 500 logos from a wide range of designers and studios, all inspired by the letters alphabet. However, given these ‘logos’ are all based on the letters A-Z, it’s more accurate to describe them as lettermarks. The whole logo might incorporate other features such as text and colours, but what Alphabet Logo does is present the lettermark on its own in its pure form: stark black and white.
Layout and design
The book is separated into sections for each of the letters (although some sections with fewer examples are collated into groups, e.g. XYZ). A bright orange section page is followed by white-on-orange contents for that section, which provides details of the project, year of creation, country of origin and designer(s) responsible for each mark. This looks very attractive but can actually be a bit hard on the eyes when trying to read it. Although it’s nice to get the details on who has created each mark and the name of the project, there is no further information about the specific brief or how the final design was arrived at.
That said, this would make it a very different book, and as such it makes sense to approach Alphabet Logo not as an exhaustive almanac of marks created for using each letter of the alphabet but instead as a concise and crips source of information and inspiration on what has already been achieved. A good designer should always be well-versed in research, and what the book does is provide a colourful and clear reminder that there are very few truly unique designs. This should help readers realise that in order to provide a compelling solution to their client they need to focus on the purpose and requirements of the project, rather than simply creating something that looks nice.
At the same time, Alphabet Logo certainly provides mental kindling for any designer, as browsing through the pages of creative solutions and treatments for each letter provides some real moments of joy and appreciation. The team at Counter–Print have certainly selected many distinctive and interesting marks from a wide variety of styles and studios.
Conclusion: 99% inspiration
As with other books in the …Logo series from Counter–Print, the marks are presented out of context and you do not get any information about how and why they were conceived. While the book succeeds in its aim to present a wide range of logos based on the letters of the alphabet, anyone looking for deeper understanding of the particular lettermarks will be disappointed. That said, Alphabet Logo joins the other books in its series as a handy reference and ongoing source of inspiration.
More from Counter–Print
Similar to Alphabet Logo
Logo: The Reference Guide to Symbols and Logotypes by Michael Evamy
Logo Design Love by David Airey